What are our winning ways?

AA Winning Ways are how we behave every day – a set of behaviours based on our values that are helping us to become one of the very best companies in the world.

They reflect the values that are important to us and were developed through research with our employees across the Hotels into how they behave at work every day – and how they want the people they work with to behave.

Our Winning Ways provide a strong sense of shared purpose, and are critical to driving our business performance forward, as well as making us a great, enjoyable place to work. They make us a high-performing organisation that helps deliver our company’s core purpose – ‘Great Hotels Guests Love’.

The heart of our company has always been our people. It is our people who bring our brand to life for our guests

Do the right things:

We always do what we believe is right and have the courage and conviction to put it into practice, even when it might be easier not to. We are honest and straightforward and see our decisions through.

  • We keep our promises and we don’t let people down
  • We seek out the facts and trust our judgement
  • We take responsibility and take decisions even when they’re difficult

Show we care:

We want to be the company that understands people’s needs better than anyone else in our industry. This means being sensitive to others, noticing the things that matter and taking responsibility for getting things right.

  • We treat people as individuals.
  • We look and listen for the little things that make a difference.
  • We use our experience to find new ways to deliver great service.

Aim higher:

We aim to be acknowledged leaders in our industry, so we have built a team of talented people who have a real will to win. We strive for success and value individuals who are always looking for a better way to do things.

  • We put our hearts into learning new things.
  • We challenge and encourage ourselves and each other.
  • We always look for ways to improve.

Celebrate difference:

We believe that it’s the knowledge of our people that really brings our brands to life. While other companies may want to impose a rigid, uniform view of the world, we do not. Our global strength comes from celebrating local differences whilst understanding that some things should be kept the same.

  • We welcome different perspectives and listen to everyone’s ideas.
  • We are respectful of all cultures and look to learn from others.
  • We play an active role in the communities in which we operate.

Work better together:

  • When we work together we are stronger. We’re at our best when we collaborate to form a powerful, winning team.
  • We listen to each other and combine our expertise to create a strong, focused and trusted group of people.
  • We work hard to develop excellent working relationships with colleagues
  • We think about what we do and how it might affect others
  • We trust and support each other